This dual-force shampoo contains max-strength violet micro-pigments that instantly knock out brassy tones whilst our unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. A sulfate-free purple toning shampoo that instantly removes yellow tones from blonde hair and suitable for vegans | The formulation contains Opti-PLEX technology that makes hair 90 percent stronger | For blonde hair that needs cleanning, refreshing and strength restoring back to natural virgin hair condition | Specialised hairguard complex targets hair cuticles and seals them shut in just one wash | 24 hour fragrance fuse technology means each strand of hair is enveloped in a fragrance infusion lasting 24 hours
Payment & Security
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.