The science of coloured hair Colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggressions such as sun and pollution. To help protect your hair, a specific protective care is needed. L'Oreal Paris has created Elvive Colour Protect, the UK's no. 1 for coloured hair*. The secret to colour protection 1 Concentrated Nourishment The formula, enriched with an Active Nourishing Ingredient, bathes the hair and transforms its surface. Hair feels voluptuous to the touch. 2 Lasting Colour Protection Enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering. Proven results Just coloured intensity for up to 7 weeks** *Nielsen shampoo and conditioner unit sales Jan 2011 - Dec 2011 **Instrumental test after application of shampoo + conditioner. Ingredients Aqua / Water, Cetyl Alcohol, Tocopherol, Hydroxyethylcellulose, Phenoxyethanol, Behentrimonium Chloride, Ethylhexyl Methoxycinnamate, Trideceth-5, Trideceth-10, Chlorhexidine, Digluconate, Benzyl Alcohol, Benzyl Salicylate, Linalool, Benzophenone-4, Amodimethicone, Isopropyl Alcohol, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Alpha-Isomethyl Ionone, Myristyl Alcohol, Geraniol, Cetyl Esters, Cetearyl Alcohol, Cetrimonium Chloride, Citric Acid, Butylphenyl Methylpropional, Citronellol, Glycerin, Parfum / Fragrance. Directions Work through the lengths of your hair, right to the tips, and then rinse. Safety Warning Keep out of the reach of children. In case of contact with eyes, rinse them immediately. Box Contains 6 x Colour Protect Conditioner 50 ml Enriched with active nourishing ingredients | Concentrated nourishment and UVA/UVB filters | Protects hair prolongs colour | For coloured hair | Ambient type storage | Conditioner that maintains colour intensity | Protects and nourishes hair whilst caring for colour | Prolongs color radiance with up to 80% of colour maintained after 28 washes | With colour seal-elixir + UVA/UVB filters + concentrated nourishment | Pack of 6 500ml bottles
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