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Why use Sensodyne daily care? Sensitive teeth is not a one-off problem, it's an ongoing condition that can benefit from daily specialist care. Sensodyne daily care toothpastes have been specially formulated for people with sensitive teeth. They provide all the benefits of a regular toothpaste, while providing expert care for sensitive teeth. Brush twice a day every day to help strengthen teeth, fight tooth decay and promote gum health.IngredientsAqua, Hydrated Silica, Sorbitol, Glycerine, Pentasodium Triphosphate, Potassium Nitrate, PEG-6, Aroma, Titanium Dioxide, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Xanthan Gum, Sodium Hydroxide, Sodium Fluoride, Sodium Saccharin, Contains Sodium Fluoride 0.306% w/w (1400 ppm Fluoride).DirectionsUse Sensodyne Gentle Whitening whenever you normally brush Always Follow the Label Directions Brush twice a day and no more than three times, minimise swallowing and spit out. If irritation occurs, discontinue use. Sensitive teeth may indicate an underlying problem that needs prompt care. If symptoms persist or worsen see your dentist.Safety WarningUse Sensodyne Daily Care whenever you normally brush Contains fluoride to strengthen teeth Brush twice a day to help reduce plaque and prevent decay Always Follow the Label Directions: Brush twice a day and no more than three times, minimise swallowing and spit out. If irritation occurs, discontinue use. Sensitive teeth may indicate an underlying problem that needs prompt care. If symptoms persist or worsen see your dentist. Keep out of reach of children. Not for use by children under 12 years of age unless on advice of a dental professional or doctor. The ends of this carton have been glued down. Do not use if carton ends are open. Specially formulated for people with sensitive teeth | Use twice daily for healthy gums and strong, naturally white teeth | Helps restore natural whiteness | Dentist recommended brand | 24/7 care for sensitive teeth