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Specially developed for men?s hair, this semi-permanent hair dye covers grey hair in just 5 minutes: easy and mess-free mix, our innovative ONE-TWIST technology works in just 5 minutes for a natural looking hair result that perfectly blends with your original hair colour. So natural, that no one will know you coloured your hair. Our Black Oil Patented Technology formula is ammonia-free and was developed to provide scalp comfort: 97% of men satisfied*. Available in 7 shades to suit all hair colours, types and textures. (*consumer perception of 399 men)